Velvet Moon’s Brand Characters

Velvet Moon's 2022 Brand Character

Meet Berri! Berri is Velvet Moon's berri first brand character! She represents the burst of color and fun that Velvet Moon first rode into this world in. She is inspired by the phenomenon of color, and the gift that it gives by simply existing. Pops of color can catch you off guard on the dreariest and greyest of days, no matter where you are - like bright yellow taxi cabs on rainy city streets. Although, she also finds grey to be a lovely color, thank you very much!

Berri strives to remind you that there is nothing more beautiful than a light heart! She prioritizes fun for the sake of itself, and wants you to remember that happiness is always an “end,’ even if we easily confuse it for a “means.” A positive outlook is a profoundly powerful tool, but how often do we put on a happy face to please others?

Berri wants you to do things that bring you true joy - the kind of joy that is tailored to your beautiful, unique, and irreplaceable existence.

Amongst the gifts that Berri brings are: a free mystical wishing well game that puts you back in touch with your deepest and most honest desires, and the eternal, dazzling, and irreplaceable force inside yourself to bring them to life - and eye-catching "color bomb" apparel and accessories that you can wear to brighten your mindset when you are feeling dull, and maybe even be the bright yellow taxi cab in someone else's rainy city street...

Velvet Moons 2022 Brand Character

Meet Yuan, the Water Bunny! `Yuan's name has several different meanings, but the ones that she represents the most are "Shining Peace" and "Completion."

Over time, we learn that in order to succeed, be productive, and accomplish our goals, we have to strive in ways that burn our candles at both ends. Instead, Yuan wants to remind you that can finish everything that you set out to do, if you commit to taking care of your wellness and wholeness.

Amongst the gifts that Yuan seeks to bring you are: a meditative activity to help you get in touch with your inner flame and keep it burning, a game to help you discover all of the beauty within and around you, and organization and productivity tools that help you remember that you can accomplish all of your goals without losing your energy or dampening your spirit. 2023 is a year for Shining Peace and Completion!